A dynamic, creative leader who prides himself on a creating lasting voice by synthesizing strategic thinking with storytelling. Brandon is passionate about shaping brands in an ever-changing market landscape. Curious about emerging platforms, he has fostered and built teams from multiple disciplines to push the boundaries of how brands communicate.

Currently, Brandon consults for both Genesis and OOFOS (a company founded by former Nike executives). His focus has been on strategic brand building, creating a defining voice in the marketplace, and leveraging his extensive industry knowledge to guide growth.

Brandon gained extensive experience at the forefront of branded entertainment during his early days on HBO made him the second most awarded creative in the world. Leaving HBO, he transitioned into a leadership role on brand Jordan. There he created several award-winning and ground-breaking campaigns that reinvigorated and modernized the brand.

Next, he led the branding initiative on Clash of Clans. Introducing dimensionality to game characters allowed the game to evolve into a lasting IP with multiple content series that are still ongoing.

As part of the team behind the famous “Crazy” Nike campaign, he again re-energized brand messaging and connected Nike to a new generation through compelling storytelling and innovative campaigns.

During his five years as a creative lead on AirPods, iPad, and iPhone at Apple, Brandon honed leadership skills and committed himself to building relationships, nurturing teams, and furthering the brand's legacy of excellence.

He has worked closely with the YoungArts Association for the past three years, helping to grow brand awareness and create fresh ways to further their philanthropic vision. His inventive animated film featuring Shepard Fairy and KAWS raised over two million dollars by selling the film frame-by-frame until it disappeared from the web.

Born and raised in Hong Kong, Brandon brings a valuable international perspective, enabling him to approach challenges with a diverse and globally minded lens. Passionate about fostering creativity and brand building through new platforms, Brandon is passionate about shaping the future of brands in an ever-changing market landscape.